My name is(Optional)

My E-Mail address is (Optional)

I am 1 to 10 11 to 20 21 to 30 31 to 40 41 to 50 51 to 60 61 and up years old.

Television

I watch television for .5 to 1 1 to 2 2 to 3 3 to 4 4 to 5 5 to 6 6 and up hours per day.

I Watch Zap commercials.

Please rate the following methods of TV advertising. 1 is most, 8 is least. Please only assign 1 number to each method.

1 2 3 4 5 6 7 8 Commercials that use a normal household situation and exaggerate it to become comical

1 2 3 4 5 6 7 8 Commercials that use songs to sell their product

1 2 3 4 5 6 7 8 Commercials that use celebrity spokespersons to sell their product

1 2 3 4 5 6 7 8 Commercials that use cartoon spokespersons like the Pillsbury Dough Boy to sell their product

1 2 3 4 5 6 7 8 Commercials that use a beautiful woman or a handsome man to sell their product

1 2 3 4 5 6 7 8 Commercials compare two brands of a product to try to prove one better than the other

1 2 3 4 5 6 7 8 A commercial that shows one person telling another about a product in a casual conversation

1 2 3 4 5 6 7 8 A 1/2 hour or more long infomercial that has the inventor demonstrate his.her product infront of a studio audience

I Have Don't Have cable.

I enjoy watching commercials Yes No

I enjoy watching infomercials Yes No

I find commercials interesting Yes No

I find infomercials interesting Yes No

I channel surf Yes No

I hate commercials Yes No

It doesn't really bother me when a commercial comes on Yes No

I don't really care when a commercial comes on Yes No

Magazines

I have a subscription to the following magazines

When I read a magazine I read the Left Right side of the page first.

When I am finished with a magazine, I Throw it away Give it to a friend Keep it Give it to doctor's waiting room Recycle it Do something other than listed with it

Please rate the following magazine advertising methods. 1 is most, 6 is least. Please only assign 1 number to each method.

1 2 3 4 5 6 7 8 People doing something funny

1 2 3 4 5 6 7 8 A beautiful woman or handsome man used to sell the product

1 2 3 4 5 6 7 8 Big fancy letters

1 2 3 4 5 6 7 8 Animals doing something funny

1 2 3 4 5 6 7 8 Color pictures

1 2 3 4 5 6 7 8 Black & White pictures

I lay a magazine down Coverup Backup up.

I read magazines Bathroom Breakfast Lunch Dinner

I enjoy Television Magazines more.

Any comments on my project?